Product set granularity and consumer response to recommendations
نویسندگان
چکیده
منابع مشابه
Consumer Response to Stockouts
This is a preliminary draft. All comments and suggestions are welcome. Please do not quote without the author's permission. and in particular to the king of advisors, Don Lehmann, whom the author hopes he grows up to be like someday. ABSTRACT We explore consumer responses to stockouts, both in terms of consumer satisfaction with the decision process, and in terms of subsequent store choice beha...
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ژورنال
عنوان ژورنال: Journal of the Academy of Marketing Science
سال: 2019
ISSN: 0092-0703,1552-7824
DOI: 10.1007/s11747-019-00682-6